Determinants of willingness to donate data from social media platforms in the US and Hungary

Kmetty, Zoltán and Stefkovics, Ádám and Számely, Júlia and Deng, Dongning and Kellner, Anikó and Pauló, Edit and Omodei, Elisa and Koltai, Júlia (2023) Determinants of willingness to donate data from social media platforms in the US and Hungary. [Data Collection]


Social media data donation through data download packages (DDPs) is a promising new way of collecting individual-level digital trace data with informed consent. When linked with survey data, data donation is an even more promising tool that helps answer novel research questions. Nevertheless, given the novelty of this approach, little is known about whether and how people would share their data with researchers, although this could seriously affect selection bias and, thus, the external validity of the results. To study the determinants of data-sharing and help future data donation studies by detecting the conditions under which the willingness is the highest, we pre-registered two vignette experiments and embedded them in two online surveys conducted in Hungary and the U.S. In hypothetical requests for donating social media data via DDPs, we manipulated the amount of the monetary incentives (1), the presence or lack of non-monetary incentives (2), the number of requested platforms (3), the estimated upload/download time (4), and the type of requested data (5). The repository contains the U.S. and Hungarian questionnaires and the data files in SPSS and labeled Rdata formats.

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Keywords in English: social media, data donation, data sharing
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
Divisions: Funded research group
Research funder: ELKH Flagship Research Projects: KÖ-32/2021, Pershing Square Venture Fund for Research on the Foundations of Human Behavior
Depositing User: Enikő Meiszterics
Date Deposited: 28 Mar 2023 14:24
Last Modified: 06 Jul 2023 09:28
Related papers or data collections: Kmetty, Zoltán and Németh, Renáta and Vancsó, Anna and Váry, Dániel and Knap, Árpád and Boros, Krisztián and Mogyorósi, Pálma (2022) Text analytics and Social Media research. [Data Collection]

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