Boris Kollár and OĽaNO Party Communication on Facebook

Adina, Marincea and Andrej, Školkay (2020) Boris Kollár and OĽaNO Party Communication on Facebook. Politické Vedy (online), 23 (4). pp. 109-136. ISSN 1335 – 2741

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DOI: 10.24040/politickevedy.2020.23.4.109-136
Original publication URL: http://www.politickevedy.fpvmv.umb.sk/archiv-vydan...

Abstract

The study analyses communication of populist rhetoric by Slovak populist politicians and populist political parties before the 2019 elections to the European Parliament and then, for comparison, in selected days during non-electoral period in July 2019. The analysis was based on a populism index that measures the complexity or depth of the populist discourse: people-centredness, anti-elitism and exclusion of out-groups. It was found that the main difference between the two political actors was in how they related to out-groups. Comparing two selected periods, it was found that – surprisingly- the intensity of populist rhetoric increased for both entities in the latter period. The theoretical contribution of this paper to methodology of populism index is that 'thin' or 'thick' dimensions of populism, as such, do not reveal subtle, but crucial differences among seemingly identical populist rhetoric.

Item Type: Article
Title in English: Boris Kollár and OĽaNO Party Communication on Facebook
Keywords in English: Sme rodina, OĽANO, populism, Slovakia, Kollár, Matovič, Facebook, elections, European Parliament
Subjects: J Political Science > JA Political science (General)
Divisions: Institute for Political Science
Research funder: European Union, Horizon 2020 Research and Innovation Action DEMOS grant no. 822590
Depositing User: Enikő Meiszterics
Date Deposited: 06 Jan 2021 10:57
Last Modified: 11 Jan 2021 17:11
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URI: https://openarchive.tk.mta.hu/id/eprint/437

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